It’s often been the wrong question, mind you, as the iPad shows its strengths best when it’s serving narrowly defined purposes and applications: a sketching pad for some, a comic book reader for others, and a great way to show off pictures for all. In all the time it’s been around, I haven’t been able to answer the question of who the iPad is for. At WWDC 2017, Apple underlined its commitment to pushing the iPad as its next computing platform, and for the first time ever, it even has me interested. But, as it turned out, people found a whole bunch of really cool and enjoyable uses for that enlarged iPhone, and even as iPad sales have slowed over recent years, Apple’s tablet has proven enduringly popular among those who’ve acquired one. At its launch back in 2010, it was mocked for having a large screen without a typical large-screen operating system like macOS or Windows, and it was dismissed as just a bigger iPhone. The iPad has never been a full-fledged computer.
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